The Academy and Project IMPACT have a wealth of experience with appropriate professionals for each discipline.

• Use collaborative approach to help engage young people especially those on the periphery of society
• Improve Health & wellbeing
• Identify or helping improve potential
• Improve self-awareness & self-knowledge
• Improving skills and learning new ones
• Developing strengths & new talents
• Building or renewing identity & self-esteem
• Raising aspirations & fulfilling ambitions
• Engaging and helping participants understand the consequences of anti-social behaviour

Our project will improve the main outcomes for the area such as, reducing negative behaviours like dangerous driving, drug abuse and other vice like fraud and theft.

This project will enable each participant to become a better citizen as we offer guidance and support to help them come away from drugs or life of crime. We help young people think more independently and help them think about the consequences of their behaviour and to think before they act resulting in more young people behaving and acting more responsibly, reduced crime, less road deaths through dangerous driving and reduced anti-social behaviours.

There will be an increase in mutual respect between people of different ethnic backgrounds through our team building programmes where we place people from different communities together to achieve an objective meaning more community cohesion and people getting on more peacefully. Participation in our programme will mean a more health conscious, healthier and more resilient communities at local and street level.

Our strategy, model or Unique Selling Point (USP) is Khan who is respected amongst any communities. Young people look up to him as an inspiration and a local boxer who has achieved the title of being a world champion boxer. He can engage over 100 young people at a time and fill arenas and community centres with audiences who would just like to meet him. Using this influence we can attract many young people just to come and see Khan.

For them to be involved these sessions is a privilege by many both young and old. This is seen by the high number of followers Khan has on social media and people coming up to him on the street to have their pictures taken with him. Many young people would just like to be on the same social media page as Khan when he tags them for being on his programme, this will give the young people street credibility that they have been working with Khan. Khan will use this influence to engage them positively and they will take his advice seriously as has been witnessed by many of our partners especially after Khan’s boxing bouts.

Thus we are in a unique position to engage and positively influence young people which cannot be found unless you are a famous person such as Khan who people look up to and admire. Over the next year we believe we can engage over 2000 young people and reach many more.